Haus of Rex
strategy, brand development, visual identity, print and digital production, social, motion graphics, moving image
2026
A mid-century modern furniture store in Palm Springs? LOL. There are many and none are remarkable. However, with most things in the desert there is always a hidden gem. The place where modernism blooms. Meet Haus of Rex, the lovechild of Persian and German immigrants Damian and Ralf. What started as a sketch became a years long undertaking. The brand encompasses full visual identity, building signage, print, packaging, merchandise design and social media ad system.
Motion Design: Luke Miller