We make — work is the brand studio of Sean Lopano. The studio operates under his leadership and through a network of designers, strategists, and creative collaborators — long-standing relationships, assembled project by project. There is no large team. There are no layers. The people doing the work are the people you talk to.
Principles
Asking great questions.
Avoiding formulas.
Creating order from chaos.
Simplifying the complex.
Sean Lopano
Sean has spent his career working across brand identity, strategy, campaign design, packaging, and digital for organizations including Nike, Netflix, the NAACP, and The Guggenheim.
He holds a Masters in Branding from the School of Visual Arts and a BFA in Design from UT Austin. His work has been noted by Fast Company, The New Yorker, and NPR, and recognized by the Webby Awards, the Art Directors Club, and the Addy Awards.
He is a creative director comfortable working at both registers: the larger feeling a brand must convey to be successful and the specific typographic, material, and visual decisions that get it there. Photo: Blake Little
The work is the work — and the only way through it is to actually do it.
Truth:
His work doesn't just look right. It means something. The importance of doing real work, of not cutting corners, has shaped everything from how he builds a brand to how he approaches personal and professional hurdles. We Make — Work is a studio built on that principle.
He works from Palm Springs and collaborates with clients in Atlanta, New York, San Francisco, Oakland, and Sydney.
Whatever you need, he makes work.